The Charities Aid Foundation, a foundation which helps businesses, individual donors and charities donate more effectively and achieve greater impact, recently carried out some research with 1000 candidates. They found that a quarter of those candidates preferred to choose to work for employers that have a strong work company ethic of donating to charity. Of this quarter, 30% were women and 47% were in their early careers (those aged between 16 and 24).
From this research, it was found that candidates felt that if the companies they were applying to had strong reputations for charitable giving, the candidate thought that they were more likely to be good employers and have better morale among staff.
Susan Pinkney, the Head of Research at Charity Aid Foundation, has suggested that employers should be encouraged to offer time off for volunteering activities for employees, and that they should regularly report and show the charitable work that they are doing. Potential candidates are seeing this as a positive attribute to the company, and a company can have the potential to attract some great candidates with good values.
Here at Industrial Personnel, we regularly support the charities British Red Cross and Safe at Last. We also regularly partake in charity events throughout the year, and make sure that we are doing our bit to support worthy causes.
Would you be more likely to apply for a company that you knew had a good reputation for charitable giving? Leave your comment below!
If you would like to find out more on this research, please visit https://goo.gl/VqapFq